Sarai Garcia

Walk and Play

Logotype + Communication

Overview

The project was to create a typographic identity for a nonprofit organization’s fundraising event. The project focused on creating a unified visual language across multiple digital touchpoints, emphasizing clarity, emotional resonance, and accessibility.

Deliverables include:

An digital invitation (e-vite)
A Facebook advertisement
An Instagram carousel (minimum of 3 slides)
An Instagram story promotion

Role

Lead Designer

Project Scope

Poster Design
Print Layout
Resizing for Print and Web media

Challenges and Goals

The goal was to create a cohesive typographic identity for a non-profit’s event that can be used for designs across 3 different digital formats.

Process

Research
Logo Development
Revisions
Digital Touchpoints

Research

Type Exploration
Style and Color references
Brand Research

Design Process

Sketches

First Drafts

With the typefaces I chose, the previous sketches were not matching up well with the event and it’s identity, so I experiemented with typefaces more rather than sketches.

Finalizing Type Design

Deliverables

Digital Invite

Facebook Advertisement

Instagram Carousel

Instagram Story

Impact

Created a logotype that can be easily recognized and associated with the Walk and Play 2026 event. This will create more visibility for the event and can be posted about on many digital platforms.

Reflections / Considerations

This project allowed me to explore the creation of a typographic identity for an event and understand it’s impact and possibilities it can create for an event by using the identity across several different platforms. I learned how to create and size advertisements and carousels, along with a new skill of animating my designs for social media stories.

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Sarai Garcia

Walk and Play

Logotype + Communication

Overview

The project was to create a typographic identity for a nonprofit organization’s fundraising event. The project focused on creating a unified visual language across multiple digital touchpoints, emphasizing clarity, emotional resonance, and accessibility.

Deliverables include:

An digital invitation (e-vite)
A Facebook advertisement
An Instagram carousel (minimum of 3 slides)
An Instagram story promotion

Role

Lead Designer

Project Scope

Poster Design
Print Layout
Resizing for Print and Web media

Challenges and Goals

The goal was to create a cohesive typographic identity for a non-profit’s event that can be used for designs across 3 different digital formats.

Process

Research
Logo Development
Revisions
Digital Touchpoints

Research

Type Exploration
Style and Color references
Brand Research

Design Process

Sketches

First Drafts

With the typefaces I chose, the previous sketches were not matching up well with the event and it’s identity, so I experiemented with typefaces more rather than sketches.

Finalizing Type Design

Deliverables

Digital Invite

Facebook Advertisement

Instagram Carousel

Instagram Story

Impact

Created a logotype that can be easily recognized and associated with the Walk and Play 2026 event. This will create more visibility for the event and can be posted about on many digital platforms.

Reflections / Considerations

This project allowed me to explore the creation of a typographic identity for an event and understand it’s impact and possibilities it can create for an event by using the identity across several different platforms. I learned how to create and size advertisements and carousels, along with a new skill of animating my designs for social media stories.

Back to Top

Sarai Garcia

Walk and Play

Logotype + Communication

Overview

The project was to create a typographic identity for a nonprofit organization’s fundraising event. The project focused on creating a unified visual language across multiple digital touchpoints, emphasizing clarity, emotional resonance, and accessibility.

Deliverables include:

An digital invitation (e-vite)
A Facebook advertisement
An Instagram carousel (minimum of 3 slides)
An Instagram story promotion

Role

Lead Designer

Project Scope

Poster Design
Print Layout
Resizing for Print and Web media

Challenges and Goals

The goal was to create a cohesive typographic identity for a non-profit’s event that can be used for designs across 3 different digital formats.

Process

Research
Logo Development
Revisions
Digital Touchpoints

Research

Type Exploration
Style and Color references
Brand Research

Design Process

Sketches

First Drafts

With the typefaces I chose, the previous sketches were not matching up well with the event and it’s identity, so I experiemented with typefaces more rather than sketches.

Finalizing Type Design

Deliverables

Digital Invite

Facebook Advertisement

Instagram Carousel

Instagram Story

Impact

Created a logotype that can be easily recognized and associated with the Walk and Play 2026 event. This will create more visibility for the event and can be posted about on many digital platforms.

Reflections / Considerations

This project allowed me to explore the creation of a typographic identity for an event and understand it’s impact and possibilities it can create for an event by using the identity across several different platforms. I learned how to create and size advertisements and carousels, along with a new skill of animating my designs for social media stories.

Back to Top