Duskline Festival
Objective
Duskline Festival is a celebration of music and art, creating community where the sun sets. Blending the nostalgic charm of a fair with the free-spirited energy of indie culture, Duskline creates a space where people can gather, connect, and immerse themselves in sound and atmosphere.
Project Scope
- Consistent brand identity
- Logo Design
- Storytelling
- Curating branded applications
*AI was used as a tool to create the imagery and contribute to the brand atmosphere*
Process
The process of creating Duskline started with creating moodboards to identify the brand and its visual goals. Two moodboards were condensed into one to create an indie fair festival with sunset views.
The logo was created with sunset elements/fair elements in mind. The goal was to give the impression that a fair was being mixed into a festival. The color palette mixes classic fair colors but stay on the warmer side to represent the sunset.
- Moodboarding
- Identity
- Logo Development
- Color Palette
Inspiration
For inspiration I turned to smaller more intimate indie events. I wanted to create an event that catered to this audience, but at the size of the festivals we see every year. I also wanted to give the atmosphere of a fair. Endless fun, almost pointing towards the Sandlot movie. Despite the fact that it starts at dusk, the fun goes late into the night.
- Fair Atmosphere
- Indie sound and fashion
- Sunset vibrance
Logo
