Bespoke Poster
Overview
Created a bespoke event poster for an event happening in Los Angeles, tailored to a specific venue. The goal is to capture the essence of the event, align with the unique identity of the venue, and appeal to the target audience. It is a single or one off stylized key art poster, later to be resized into other print and digital formats.
Artist: Sabrina CarpenterEvent: Short and Sweet Tour
Role
Lead Designer
Project Scope
- Poster Design
- Print Layout
- Resizing for Print and Web media
Challenges and Goals
Goal
Resize media into 6 different formats for digital and print.
Goal
Design a poster that aligns with
the area and venue of choice.
Challenge
Creating a distinct look apart from the original branding of the artist.
Process
- Sketching
- Poster Drafts
- Final Drafts
- Mockups
- Resizing for different formats
Research
- Moodboard
- Style and Color references
- Texture Research
Design Process
Sketches
First Drafts
The goal was to shift away from the current Sabrina Carpenter aesthetic, I wanted to introduce a new approach to her brand, one that aligns with LA and its visuals, colors, and graphics.
Final Poster
Mockups
Street Poster
Reformatting for Web
Instagram Post:
Leaderboard:
Skyscraper:
Reformatting for Print
12x18 Poster:
Billboard:
Lightpost Banner:
